Mestiza Whitening Soap Essay

discolour liquid ecstasy have the distinct smell and have usually and orange food coloring. papaw as well contains enzyme that leave behind give our fight more refreshing. papaw tree gook contains three main ingredients papaia extract, papaya tree juice, and pulp. The three ingredients leave behind be combine during the soap manufacturing.Vitamins C and A are highly concentrated in most papaya fruits, along with beta carotene and an enzyme called papain, an enzyme that helps digest proteins. The vitamins in papaya are often nourishing for the scratch, particularly for those with blemishes and scars. The antioxidants in these vitamins purportedly helps wash away dead and dry skin cells genuinely quickly, promoting the growth of new, healthy skin. This quick turnover of skin growth typically helps fade scars, heal blemishes, and helps scabbed-over wounds become soft and pliable again more quickly.The papain enzyme helps the vitamins in the papaya soap to do their work, in addition to performing some(prenominal) functions of its own. papaw also helps to keep the skin soft, pliable, and new-looking, making it a popular facial soap. Its exfoliating properties promote smooth skin and may help remove unmated coloring and repulsiveness spots over magazine. Some manufacturers advertise very fast spot correction with papaya soap, but papaya alone will non usually remove spots quickly. Several months of using the soap may show results in this area. Those with food allergies should read labels closely to make certain(predicate) they wont have an adverse reaction to their chosen soap.Core benefit of the crossway1. Fade scars and black stainPapaya ooze passel get rid of scars as Papaya soap contains Papain which will removes sore and injured skin. Papaya soap can also be used to fall black spots of the skin, to fade scars, stimulate the formation of new skin cells and it should constant use until the skin return to normal. 2. Overcome the problem of acneAcne arises usually caused by cell exfoliation of dead skin cells that clog the pores of the skin. This resulted in the formation of dead skin cells and when met with excessive oil labor will cause instances of causes acne. Therefore, Papaya soap act effectively to peel the dead skin cells so that acne will not popup, and at the same time it will remove the scars of acne overtime.3. Whitening and Skin WhiteningEquipped with Cocoa extract to soften new skin cells, soap also contains papaya enzyme papain to regenerate new skin cells. With rhythmic application, your skin will become bright, white, and stain-free.Picture of LocationThe location of the business is in 1570 Dela Paz Bldg. Dapitan St. Sampaloc, Manila Measure handstAs we know theres a lot of Papaya soap that have been produce in market now days such as Likas Papaya Soap, Silka Papaya soap, Royale Beauty Kojic Papaya Soap and ect. So for our Papaya soap brand name, we choose to use MESTISA (whitening soap). We choose this name because as we can see after using this Papaya Soap we can see the differences after using it. Rough skin, flake skin, soapy skin and so on can become smooth, fresh and the oily skin will be decrease after using this papaya soap. So thats why we choose Pure White and it is also shows the consumers rough the naturality if they used our result.Price ListSmall- P600Big- P800LogoFront viewBack viewThis example of our growth packaging. In front of our soap box as we can see theres our product name Mestiza, which picture of girl and Papaya fruit which mean, if we use this soap then our skin will be look more white and become natural deal the girl in the picture and the green circle and the star mean is make by 100% papaya fruit. We also choose the orange color because it is show the originality of the papaya fruit. On the top of the packaging the sentence is explaining briefly some our product. Bathing your skin with a new young beauty MESTIZA (whitening soap). It is made t o gently cleanse and deeply nourish your skin, leaving it soft, smooth and refreshed. 100% derived from the papaya fruit extracts that help to whiten skin and smoothens for all kinds of skin. On back of this box customer can see the ingredients of our product. The ingredient of our product is Coconut Nucifera, RicinusCommunis, Oil, Sodium Hydroxide, Glycerin and another substances that have been allowed.How to use this soap lather in the palm of our hand. Apply on wet face and gently abrase, concentrating on forehead, nose and chin. Avoid eye contour areas, in case of contact with the eyes, rinse immediately. Suitable for daily usage. You can use it for shower and face, massage your body 2-3 minute then wash it with water.And as we see theres Halal logo, this product can be used for any concourse (can be used whether muslim and non-muslim). We also put our company logo there which the blue circle means that our product will be manage around the world and the good sign is custom er will satisfied and will not disappointed about our product.Benefit of this product1. Papaya Soap for Dark Spots and Skin WhiteningAs we know, papaya soap is quite famous because of its can make our skinlightening. Using these papaya soap, dark spots will disappear in just a few weeks. It can minimize the bodys production of melanin which is the main cause of the darken of our skin. Papaya soap not only lighten your skins complexion but more importantly is evens it out so that you dont have dark areas in your face, dark underarms or elbows and minimize the discoloration caused by scars.2. Papaya Soap for Acne and Skin ExfoliationAs you use papaya soap, the papaya enzyme thats a natural substance found in the papaya fruit, promotes the removal of dead skin. Dean skin can dry up your skin leaving it itchy and rough. Skin exfoliation is also important so that no other elements like dirt and dust particles are trap in your skin which can cause zits and blackheads. Through daily use of papaya soap, Acne and scars will be minimized and youll exfoliate your skin making it softer, whiter and pimple free.3. Leaves your Skin Healthy and SmoothOne of the signs of an unhealthy skin is dryness. If you are scratching often or have noticed cracked on skin patches, then you may already have dry skin. Papaya soap is one of the more effective treatments to dry skin as it rejuvenates the skin.4. Papaya Soap Heals Acne and Pimple ScarsSince Papaya soap mainly flake the skin, it can unclog pores that have been backed up by dead skin cells and over production of sebum, the natural oil that our skin secretes. Pimples appear when dead skin and sebum are not immediately washed away. This is why, we should regular use of papaya soap, acne can be avoided and you can prevent any breakouts of those embarrassing rashes and pimples.5. Relieves Pain from Insect BitesA fact about the papaya enzyme is that it can breakdown proteins and the toxins left by an dirt ball bite. Rinsing and wash ing a bug bite and stings with papaya soap and water can relieve the pain and itching. This can be a very welcome idea especially if medical creams are unavailable. Variety of the product line1. ShapesWe just make our product into rectangle shape. This is because if we make it like that it will be easy to hold and can be divides by for easy use if needed, depending on customer convenience.2. ColorWe used orange as our primary color for our product because it will shows the originality of product that it has been made of 100% from the fruit itself. Plus, we also make it orange to make sure customers are not confused. If we make our soap from papaya, we should try to make the product exactly the same color as the fruit, otherwise the customers will not even bother buying it.3. Scent and noteThe scent and flavors of course, we used the papayas natural ingredient to make our soap, not only for facial use but at the same time for aromatherapy. The customers will feel relax and refresh a fter each use of our product.Target market/customer for the nonfunctional productOur target market is men and women amidst 18-30 who are still students or recent graduate. They are most likely the target group who very cherished to care of their appearance. They are energetic, like going out with their friends and wanted to look elegant in the public. We also focus on a woman who already married with an age between 30-50. Even though they are married, they really wanted to look beautiful for their husband. Young men and women who are still a student are really focused on studying and most of them do not have at least a part-time job.They rely on their parents to send them money. Their cipher is limited for food and some other expenses to cover up. Rather than purchase an expensive cosmetics products, they probably turn to some cheap products that have the same effect. Lastly, we also focus on customers who have severe acne problem. People with acne problem tend to avoid going o ut in the public because there are as well ashamed of their appearance. Sometime commercial product does not work at all and some branded goods are expensive.The marketing mix/4P application1. overlapOur traditional cosmetics focus on customers who wanted their facial skin to be free of black spot and look radiant. They do not need to cast their money on some expensive facial whitening product. Nowadays, women are not the only one who worried about appearances, even men wanted to be beautiful for their own image. In order to meet customers expectation, we introduced product that gives them the same effect as other expensive cosmetic products in form of a soap that is easy to use with just a cheap price.2. PriceThe suggested retail price of P60.00 each which is the cheapest whitening product in market yet. Those who cannot afford to purchase an expensive cosmetic product, the customers can turn to this product as an alternative for their facial problems.3. PromotionThe promotion f ormulation for this product only apply to advertising, we make advertisement using internet, poster sites and newspapers. Other promotional methods include sales promotions, direct mail, and demonstration. In overseeing the products success, we will offer a special promotion for the products before integrating it into normal inventory.4. PlaceOur products will be most likely to be change in place where other cosmetics products are sold, but we will also put the product in a supermarket of grocery store. This way the customer would not have the problem to buy the product because it is easy to find. Most of facial product or cosmetics product have the same purpose, and that is to be used by customers and gain profit from it. The companies or certain organization claiming that their product is better that the others and vice versa.At the end of the day, customers are the only people who will sink which product is better. Customers nowadays like cosmetics product that will show the re sult faster. So, it will be natural that the customers will try to avail variety among the diverse brands, which is the reason why different brands or products give discounts and launch new stuff. Brand Decision process depends on economic view such that if a buyer knew about any cosmetic products in less price and more benefits then definitely he or she will consume it, and thenour product offer more benefits in reasonable price for consumer to make a favorable decision.Consumers search for goods that fulfill their needs and enrich their lives. Our products go beyond delivery of a commodity or service they pursue the development of a long term profitable relationship with their customers.Customers will buy our product mainly because of three factors fragrance, package and ingredients. Computation (Income Statement)Reference1. http//www.stylecraze.com/articles/benefits-of-papaya-for-skin-and-hair/ 2. http//www.sabunpepaya.net/3. http//khasiatdaunpepaya.blogspot.com/2013/05/manfaat -sabun-pepaya-untuk-kecantikan.html 4. http//www.ehow.com/about_6783990_papaya-soap-skin-whitening.html 5. http//www.livestrong.com/article/230286-what-are-the-benefits-of-papaya-soap/ 6. http//www.info.com/papaya%20soap?cb=63&cmp=2884