Introduction. Lifeline Village Is A Maternity Home For

Introduction Lifeline Village is a maternity home for adult women, ages 19 and older. It was founded in 1984. It exist to serve expectant women by providing safe housing and programs designed to meet their spiritual, emotional, social, intellectual and physical needs as well as well as continued services through 6 month post partum and transitional living services. The policy I selected states, â€Å"no violence or threats of violence towards staff, residents, volunteers, visitors or members of the public will be tolerated. No bullying is allowed at Lifeline Village. Bullying includes making another resident feel isolated or excluded from the groups, and can be verbal or non-verbal. This includes shaming the parenting or adoption options†¦show more content†¦Ã¢â‚¬Å"Verbal abuse is the excessive use of language to undermine someone s dignity and security through insults or humiliation, in a sudden or repeated manner† (Verbal Abuse). Victims of verbal abuse can be affe cted psychologically; this can lead to stress, depression, lack of motivation, and lack of concentration (Verbal Abuse). The World Health Organization defines violence as â€Å"the intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation† (Rutherford, Zwi, Grove, Butchart, 2007). Verbal abuse, bullying, and violence can cause both psychological and physical harm. Anyone is capable of committing these actions which is why it is important for every organization, not just Lifeline Village, to have policies that address what to do when these situations occur. They can occur anywhere at anytime, and it is important for everyone to be aware of that. Description If a resident becomes verbally abusive, violent, or is bullying, the workers are supposed to take the following steps to prevent the incident from escalating: †¢ Remain calm and speak in a low tone †¢ Stay a safe distance from the person. Some peopleShow MoreRelatedArticle: Performance Appraisal and Performance Management35812 Words   |  144 Pagesobjectives and strategy. Performance management eliminates the shortcomings of performance appraisal system to the some extent. Keywords: Human resource (HR), HR development, performance appraisal, performance management, performance evaluation. I. INTRODUCTION Organizations are run and steered by people. It is through people that goals are set and objectives are realized. The performance of an organization is thus dependent upon the sum total of performance of its members. The success of an organizationRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesundertake additional reading from other sources and that their ‘practical’ work is supplemented by other material as mentioned above. ââ€"  ââ€"  ECS8C_C01.qxd 22/10/2007 11:54 Page 600 600 Guide to the main focus of cases in the book Introduction to strategy Business environment: general Five forces analysis Capability analysis Corporate governance Stakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directions Corporate-level strategy International

Influence of Gangs Essay - 1072 Words

By: Susanna Lee E-mail: lees@student.ucr.edu Gang Culture has increasingly become a subculture for many teenage youths. Main minority teens, these social outcast are often have no real economic stability and no parental supervision or guidance. As a result, teenagers often rebel and seek comfort in gangs. These gangs provide what is lacking in their lives, a sense of belonging. Minorities are often stereotyped and criticized, especially minorities born into poverty. They are condemned simply because they are not of the same race or of the same class as the majority (often middle class whites). Before these minorities can even prove themselves equal, society already pushes them towards the subculture that has risen out of oppression†¦show more content†¦However, lower-class gang members are not able to communicate through materialistic possessions. With no economic power, these teenagers often turn to violence as an alternate from of power. With all the violence out on the streets, gangbangers do not care so much about materialist items. What is more important is survival. Middle-class teenagers do not have to fear for their lives every day. Instead they worry more about being accepted into the right crowds and owning lots of expensive items to show off. Most people fail to realize gang members are products of a bad environment that they are forced to live in. Immigrant families arrive with little money and have no choice but to live in bad neighborhoods. Society sees ghettos that are overfilled with immigrants and gangs so all low-class minority teens end up being stereotyped as being gangsters. The violence is not only on the streets but also at home. Often times, lower-class minority teens come from unstable homes. Immigrant parents no doubt already have a difficult time trying to make it in this prejudice society. With hard time the common cycle of poverty, drug and alcohol abuse, and sometime physical abuse arises. As a result teenager often rebel against their parents and find solace elsewhe re. Because of the lack of love and guidance from parents, teens often stray from the family and wander blindly into the life of aShow MoreRelatedInfluence Of Gangs On Theu.s.1296 Words   |  6 PagesInfluence of Gangs on the U.S Despite the discrete and sly manner of gangs, their presence and acts have affected and continue to affect the U.S in many aspects. Since their early beginnings in the 1780s, shortly after the Revolutionary War, gangs have had control and power in many areas of the U.S. When gangs were still a new idea in the U.S most had real jobs and few were involved in serious crimes (Wolff 6). It wasn’t until the nineteenth century, a time where the U.S economy was in a rut andRead MoreInfluence Of Gangs On Adolescents2333 Words   |  10 Pages Influence of Gangs on Adolescents in America Madison M. Prettyman California State University, Fresno Criminology 120- January 1, 201 Abstract This paper discusses and analyzes three different films, Crips and Bloods, A Better Life, and Gran Torino. The films each explore the social settings of three distinct minority groups; the paper notes and describes several similarities among the groups. These include widespread poverty, discrimination from the dominant social order, and the lack of availabilityRead MorePolitical Influence Of The Gang Of Four Essay1507 Words   |  7 Pagesmovement; great proletarian cultural revolution; The smash of the gang of four and the reform and opening-up policy, etc. All the articles or books I have read explains those movements from a different angle. In the following section, I will explain the specific movement in two ways - the ordinary history book and the approach from the article, which can’t be found in Chinese network. The Political Influence of Feminism - the smash of â€Å"the gang of four† In the Chinese high school history book, we alwaysRead More Influence Of Gangs Essay1059 Words   |  5 Pages Gang Culture has increasingly become a subculture for many teenage youths. Mainly minority teens, these social outcast are often have no real economic stability and no parental supervision or guidance. As a result, teenagers often rebel and seek comfort in gangs. These gangs provide what is lacking in their lives, a sense of belonging. Minorities are often stereotyped and criticized, especially minorities born into poverty. They are condemned simply because they are not of the same race or of theRead MoreGangs Influence On Black Youth Essay2031 Words   |  9 PagesGangs have existed in America since the early eighteenth century, they first rose a outsider institutions that provided membership and sense of self to individuals who were not seen as part of the community. Traditionally, gang membership correlates to familial membership; parental and family membership in a gang elevates the possibility of youth also joining a gang. Though these outsider institutions have developed ov ertime, they pose some of the most violent threats to public safety, but alsoRead MoreSocial Influences Of Female Gang Membership1474 Words   |  6 PagesWithin the last decades, gangs have become one of the fastest growing issues in the United States. When most people define gangs, females are not part of the definition. Most government officials and researchers do not see females a contributor to the fasting growth of gangs in the United States when in fact, the number of females associated with gangs is constantly increasing. Female gang membership in the United States is estimated to be between 10 and 35 percent of the gang population, with someRead MoreThe Influence Of Gang Affiliation On The Family Structure2687 Words   |  11 PagesThis boundary was also a factor that lead Raoul to joining a gang in his youth. He affectionately referred to them as the â€Å"homeboys† and didn’t go into too much detail about their activities (and I was afraid to pry) but his membership in this gang was one of the things that got him into trouble and negatively influenced his educational attainments. Raoul grew up in Sanger, surrounded by other Mexican immigrants who were in the same low-economic cycle and poor neighborhoods as he was and his parentsRead MoreGang Membership : Social And Psychological Factors That Influence Becoming A Gang Member Essay1766 Words   |  8 PagesGang membership accounts for the rising number of youth and street gangs since the 1950’s, since the development of gangs globally, especially in New Zealand there are significant factors that influences becoming a gang member. There is a range of social and psychological factors that underpin and gain insight into the dynamic gang structure of gangs and how this influences others to become involved in gangs. Research has noted there are push and pull factors that are associated with the theory ofRead MoreThe Influence of Geography and Social Networks on Gang Violence1520 Wo rds   |  7 PagesGang violence is becoming a known threat in our country. Gang violence is defined as a group of people by repetitive socializing individuals or close friends with recognizable influence and inner coordination. These gangs will claim full control over a region in a community, town, or specific area which will lead to the involvement of violent crimes and unlawful behavior as a group or even by oneself. Since these gangs are increasing in size in communities, citizens of certain areas are beginningRead MoreContributing Factors to Juvenile Delinquency1620 Words   |  7 Pages social learning, control, and labeling, to explain the different prospective of why it is thought that juveniles commence in delinquent behavior. This particular discussion however, is going to be about the influence of gangs on juvenile delinquency. A general definition of a juvenile gang would be any durable youth group whose involvement in illegal activity is part of the group identity, they will have a unique name, they openly use coercion, aggression, power, force, extortion, and intimidation

Air Conditioning free essay sample

Dripping with sweat, I looked for a way out. I was unwillingly confined by the devilish Mr. Fenwick, everyone’s least favorite middle school gym teacher. I wanted out of this hell-hole. Noting that the door by the girl’s locker room was open, I continued feigning interest in the two hour long game of basketball. The nonexistent climate control and hot summer day made it unbearable; the thermometer on the wall read 93 degrees. I was sick of these school-sponsored torture sessions; frankly I didn’t care that the school made money for feeding us lunch and hence had to keep us at school all day. This was the worst last day of school of all time. I couldn’t take it anymore. Seeing Mr. Fenwick turn to explain to a student the importance of physical fitness, I calmly ducked through the nearest door. Suddenly, I found myself in the girls’ locker room. We will write a custom essay sample on Air Conditioning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I had always wanted to explore this foreign domain, but now was not the time. I navigated the unfamiliar halls and lockers, although my sweat-filled and burning eyes complicated the matter. Finally stumbling upon the exit, I strutted into the hall trying to look like I had a reason to be there. Now came the difficult part. I had to make my way to the library without detection. I couldn’t think of anything that was more important to me at that moment. A new air conditioning system had been installed in the library at the beginning of the year, to the surprise of the faculty and students alike. Suddenly, kids who had never opened a book in their lives were flocking to the library and delving into the myriad of literary adventures. I couldn’t complain though; there was nothing better than lying on a cool, vinyl bean bag after secreting half of my body weight in sweat onto the notoriously gross wooden desks of the Spanish department. Today had been especially horribleaˆâ€ I had spent the morning in the unbelievably stifling and unventilated basement playing a variety of torturous â€Å"games† with my classmates. I crept along, trying to remain as silent as possible so as not to alert the classes who were taking finals. It wasn’t such an easy task as every class had clear windows facing the hallway. Suddenly, I heard feet shuffling behind me, at the end of the hall. â€Å"Hey, what are you doing in the hall!? These kids are taking finals!† I turned, saw Mr. Fenwick jogging towards me, and realized I had one chance. I could walk back to the gym and suffer the embarrassment of getting caught while suffering in the heat for another 3 hours, or I could run for it. I ran. â€Å"Whoa! What are you doing!? yelled Mr. Fenwick. As I sprinted through the halls, I knew I had to hide somewhere or face the consequences. I turned the corner and pulled open the door to the nearest room. As I slammed the door behind me, I peeked through the window into the hall. A few seconds later, Mr. Fenwick came running by and kept going, searching for the irritated and sweaty kid who had skipped the most important class in school. I was free. â€Å"This is too good to be true,† I thought to myself. It was eerily quiet in this room. I felt the familiar prick of eyes staring into the back of my neck. As I slowly turned in place, it all became abundantly clear. A class of 30 students and their teacher were staring back at me. â€Å"Ohaˆâ€ um†¦ sorry?† I sputtered. I backed away from the class and ripped the door open. I tripped out into the hallway and began walking evenly, trying to avoid suspicion. As embarrassed as I was, I knew what I had to do. â€Å"Wait, where am I?† I asked, confused. It suddenly occurred to me that in my frantic flee I had actually made my way towards the library. By this point I was embarrassed, red faced, and had sweated through two shirts. â€Å"Hey, where do you think you’re going?† asked the furious teacher whom I had just interrupted. I couldn’t believe it. I was this close. â€Å"Are you skipping class?† she asked. â€Å"Well†¦ No?† I replied timidly. â€Å"I was†¦ looking for my math teacher?† She looked at me suspiciously. Suddenly, I saw it in her eyes. She knew what I was doing. This was it. I would spend the rest of the day getting lectured by the principal. Looking over my shoulder, I couldn’t resist. I had come this far and I would spend the rest of my day facing the consequences. The library door was 5 feet away. I turned, walked to the door and wrenched it open, crossing the threshold. â€Å"Oh†¦Ã¢â‚¬  I thought. So this is heaven.

The Body Shop Australia

Introduction The Body Shop Australia is a shop that deals in beauty products such as skin care, hair care, lotions, make up, and community trade. Although The Body Shop Australia currently offers online shopping to its consumers, safety and security over the cyberspace has become such an important issue in determining consumer behavior.Advertising We will write a custom report sample on The Body Shop Australia specifically for you for only $16.05 $11/page Learn More The consultancy thus intends to introduce a Secure Online Shopping System (SOSS) for The Body Shop Australia’s customers. Secure online shopping system is a platform where consumers of the product are able to make orders on particular product and make payments using their credit cards. The SOSS platform will ensure the safety and security of those cards. Research carried out by different organizations shows that the level of trust on internet shopping of many Australians has increased making them willing to shop online as long as their security is ensured (Access Economics 2010). Since the development of electronic commerce practitioners of E-commerce have strived to gain insight into consumer behavior in cyberspace. SOSS target to woe global consumers of beauty products to make their purchases online. Economical and social responsible purchasing behaviours of consumers have become significant determinant of consumer behaviour therefore SOSS will ensure that consumers’ social and economic welfare is well thought-out. Consumer Behavior Report, 2009 indicates that online consumers continued to use the internet amidst the economic recession experienced in Europe. According (Access Economics 2010) the highest number of internet users in Australia are those aged between 25 to 44 years. It further state that online purchases amongst these internet users are done by those in their late teens and early twenties. As a result, the SOSS platform will be used as that mainly target the individuals in the age bracket that use internet shopping frequently-college students.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Issues facing consumers in adopting SOSS Each year, vast numbers of new products in different groups are launched globally. Factors such as growing advertising costs and increasing competition have made the successful implementation of a new product more difficult in recent years (Aaker 1996, p.34). The concept of E-commerce in relation to the topic of online consumer behavior has been examinined by different researchers in a variety of contexts. Despite the immense progress that researchers from different business disciplines that have made on this vast and new concept, none of these studies has focused on the security dimension of online shopping. Thus, introduction the security aspect in online shopping services to be offered at The Bod y Shop of Australia will attract if not all, most online shoppers of beauty products. According to reviews done by different researchers indicate that earlier researchers in these field mostly draw theories from classical consumer behavior, such as personality research, behavioral learning, attitude models, and information processing (Folkes 1988; Skinner 1938; Bettman 1979 Fisbein 1967). To achieve this broad objective of increasing online customer base for the products offered at The Body Shop of Australia, we analyze online consumer behavior in a systematic manner using various consumer behavior theories and models. Consumer behavior theories have been applied to study online consumer behviour; however, gaps still exists between the online and offline consumer behavior that warrants further studies. Koufaris et al (2001) asserts that the previous studies have been relatively fragmented with contradictory results. A large body of knowledge has been developed in consumer behavior analysis by influential works of Engel et al 1968; Nicosia 1966 among others. A large part of these literature concerns differentiable products, thus, may not be explicitly applicable in a service such as online shopping. It is therefore necessary to understand the intrinsic differences in between offline and online consumer behaviours.Advertising We will write a custom report sample on The Body Shop Australia specifically for you for only $16.05 $11/page Learn More The other studies on online consumer behavior have largely focused on how consumers adopt and use online purchase. Particularly, the emphasis was directed on the past history of consumer online purchasing adoption and intention. In this era of digital economy, companies and organizations have realized that consumers and competitors are just one click away. To succeed in the e-business era therefore, companies need create adept initiatives and maintain long term sustainable relationship with loyal customers (Cheung et al 2001). SOSS is a proficient platform that will help The Body Shop of Australia to remain relevant in this digital period. Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thought that includes; self-concept, motivation, attitudes, emotions and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by business. Besides, these factors are directly linked to internal and external interacting social aspects that control the pattern of though and expressed feelings. Resonating on the facets of internal and external influences, this paper develops a comprehensive matrix for purchasing patterns exhibited by customers. Motivation and emotion Emotions and motivations often serve as the emerging forces within consumers that activate certain behaviours. Emotions are described as temporary state that show present changes in motivations whereas motivation are persistence need that stimulate long term goals in consumers. These emotions control direct and indirect behavior inclination that arouse the instinct to purchase or refuse to purchase. Though a temporary state of mind, emotions challenge the market preference and direct judgment to buy. Therefore SOSS will impact on consumer bevaviour by arousing their motivation to buy products from The Body Shop Australia.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Attitude and Perception Attitude is the general evaluation that consumers engage in before deciding to purchase a particular product or service. Attitudes are direct personal experiences that are influenced by consumers’ personality, advertisement, family and friends. Perceptions are unique ways through which consumers internalizes and interprets information about a product. Consumer engagement is essential towards winning and maintaining a client especially in a competitive market setting where the best offer carries the day. The offer could be in the form of price, quality, and quantity. When information on attitude is verifiable, it is easy for a company to execute a well researched plan within allocated resources. The processed information is used by consumers in making â€Å"the buying decision,† (fig. 1) as such, SOSS provides consumers with the platform to share information on internet. The buying decision There has been substantial research on consumer behaviou r, examining the decision process, and influences upon it, in terms of store and brand characteristics and consumer behaviors (Babin et al, 1994, p.45). Central to the theories of consumer behaviour is the conviction that different consumers go through markedly complex decision making process that is influenced at different stages by a number of possible variables. The buying process normally begins with the need for a particular product or good. The need that is created prompts the consumers such for available information concerning the good or service that can satisfy that need. Having considered the available information, consumers then evaluate alternatives before making a purchase (Kotler, 1997, p.17). SSOS will not only avail the information on the product, but also ensure that customers security of their information making shopping at The Body Shop of Australia convenient and safe. Need Fig. 1: The buying decision model.  Source: (Kotler 1997). External influences Several external influences affect online consumer bevahiour. These influences include individual culture and sub-culture, group associations, social cultural and household structure. Under SOSS we classify external influences as negative externalities that determine consumer behavior. Culture and subculture Consumer bahaviour studies have shown that consumers’ attitude, opinions, belief, and values shape consumer buying decisions. Products that consumers view to be violating their cultural belief often attract fewer customers. In fact, cultural belief influence and dictate how consumers meet their needs. Often, customer tend to associate satisfaction and value of a good on cultural believe or inclination in line with preset societal mind set. Culture controls dressings, morals, and even association. As long as a service or a good is associated with positive result, the sales for such a good are likely to sky rocket. On the other hand, the reverse often leads to damning or uncomforta ble response from potential customers who may appear reluctant to play along. Therefore, acceptance of a good or service is a reflection of its responsiveness to culture and a target group’s social affiliation. Household structure and groups The household structure basically represents the household composition in terms of age, occupants and their incomes. On the other hand, groups in the context of consumer behaviour represents individuals who share set of common values, norms and beliefs. The group and the household to which a consumer belongs to has a significant influences on consumers behavior that is influencing the decision making process. Consumer response The aim was to find respondents who are the potential, if not actual customers of The Body Shop Australia who fell within the category of students described in the introduction. One reason that informed the decision was the fact that such respondents are categorized as the most internet shoppers in Australia. Second ly, we wanted to make sure that the respondents were aware of the brands investigated. Thus, a certain degree of familiarity with internet shopping and the security risks was a prerequisite among the interviewees, in order to carry out meaningful discussions. As a result, consumers who did not show any familiarity of the brand were not included as respondents. Since all the four interviewees were obviously aware of the existence of the internet shopping, we tried to link their responses to their previous association with parent brand that is traded at The Body Shop Australia under offline shopping. To make the responses inclusive despite the few numbers of respondents interviewed, the college students were selected from four different colleges across Australia. The respondents differed in age but fell within the age bracket described as internet shoppers (aged between 25 to 44 years). However, it is worthy to note that due to the limited number of respondents the interviewees could have been more representative. The entire interview questions and answers given by respondents are attached in the transcripts as appendix I. Apply Model of Intention, Adoption, and Continuance (MIAC) (Fig. 2), to investigate the concepts of intention, adoption, and continuance on the process of online consumer purchasers. Lee (1999) focused on online repurchase and argued that consumer trust and satisfaction were the key determinants of continued purchase from a particular shop. Fig. 2: Model of Intention, Adoption, and Continuance (MIAC).  Source: Cheung et al. 2001 This model is an integration of two models of consumer behaviours: Oliver’s expectation-confirmation model (Oliver, 1980, p. 19), and Fishbein’s attitudinal theoretical model (Fishbein 1967, p. 29). Attitudinal theoretical model (Fishben 1967) is used in examining the variables informing consumer purchasing intention and adoption. According to this model, behavior is principally determined by intent. O ther factors like, perceived behavioral control, subjective norms, and attitudes are also shown to be related to an appropriate set of significant normative, behavioral, and control values about that behavior. However, this model does not explain consumer behavior in relation to repurchase. Oliver’s’ expectation-confirmation model, on the other hand, focuses on post purchase behavior of consumers. This model is used in explaining consumer satisfaction with a service or good through their repeat purchases. Consumer satisfaction is the key focus of this model and expressed via the gap that exist between the perceived performances (Oliver, 1980, p. 45). From the analysis the impact of consumer issues on online consumer behavior is markedly significant. Goldsmith (2000) found that personal innovativeness of individual consumers is key personality characteristic that give explanation to consumer online behavior. Janvenpaa et al. (2000) contends that consumers’ trust on the internet is a significant determinant of online shopping. From the above reflection, it is vital for The Body Shop Australia to embrace online marketing and introduce anti age natural lotion product as the population of Australia embrace the need for natural beauty products. Besides, their secure SOSS system will play a significant role in ensuring that this product, information on how to use it, therapeutic consultation, and purchase is protected for privacy. Recommendations In the face of globalization and the development of e-commerce competing companies apply strategic techniques to in their products and services to avoid being obsolete. The companies compete through product differentiation through focusing on the service-dormant paradigm with investments in new technology, people, and policies. These investments are imperative to organizations as because customer’s attitudes and motivation significantly influence the consumer behaviors (Koufaris 2002). The earlies t marketing principle of marketing was the model introduced by McCarthy (1960) was the 4Ps marketing mix, defined by Product, Place, Price, and Promotion. This marketing model was further modified by (Bettman 1979, p.78) to include the service industry introducing three additional variables: People, Physical evidence and Process (Blythe, 2006, p.67). Due the unique characteristics of the service industry: intangibility, inseparability, heterogeneity, and perishability. Booms and Bitner (1982), argues that all people are indirectly or directly in the service encounter, specifically the organization employees, personnel and customers. Kotler et al. (2006), defines Product as anything that can be offered to the market for acquisition, consumption, attention, and use. The product can include the services, places, persons, organizations, physical objects and ideas. From this definition the new service: SOSS that I want to introduce in the operations of The Body Shop Australia fall under a service. The reality of e-commerce in the market guarantees that the service will be very important in ensuring that new and existing customers are given the opportunity to shop cheaply and conveniently for the beauty product with an assurance of privacy and confidentiality. The Price is the amount charged for a product or service offered by a particular business organization (Kotler et al, 2006, p.32). The service that SOSS creates is relatively inexpensive since customers will not be charged for using online shopping service rather, they are charged for the product and deliver costs. Apart from these direct costs the customers will have to incur internet service charges by their providers. SOSS therefore reduces the product cost and time incurred by offline shoppers for this beauty product by maximizing on economies of scale since this natural beauty product is likely to sell in large scale. Process refers to the mechanisms, procedures and flow of activities through which a serv ice is delivered to customers. Blythe (2006) notes that the process of delivery is an important variable that creates a difference to the benefits the consumers in the service industry reap. In a normal offline buying scenario, customers are likely to queue for the service or product. This is quite time consuming as the customers have to be present physically. SOSS will eliminate this process by timely delivery thus eliminating the requirement of the physical presence of customers at the shop. SOSS customers will be able to receive the products they have ordered via the online portal. This will ensure that the products are delivered to specific customers at the right time. Customers will be required to provide information about their physical address to facilitate the process of transportation and delivery. With information in their database SOSS take into consideration the Place aspect of 7Ps marketing principles. Physical Evidence The environment in which a service is assembled an d where the customer and the service provider interact is what is referred as Physical Evidence in 7Ps marketing principles (Blythe, 2006, p.67). These services include all the tangible representation of the service being offered, such as, business cards, brochures, reports and signage. For example, in The Body of Australia Shop, the design, furnishing as well as the neat arrangement of products on the shelves that will be shown on the website will influence customer perception on the quality of the products on The Body of Australia Shop. Since our online customer are not physically present at the shop, the neat and attractive display and descriptions of products on the SOSS website will give our online shoppers cues that will help them understand the nature of products they are ordering (Babin, Darden, Griffin 1994). Conclusion From the examination of our findings, we can wrap up that the extent, to which consumers associate to Secure Online Shopping System (SOSS), is dependent o n the degree of perceived safety of the system and ease of use. Consequently if a high-level of perceived safety and ease of use is achieved, consumers tend to refer more notably to the system. On the other hand, the use of online shopping seems to be dreaded by online consumers when the degree of perceived safety is not achieved or relatively low. Furthermore, the more safe and convenient the online consumers perceive an online shopping system in their mind, the more likely it is for them to use it when making online purchases. Finally, this research has been conducted in a very meticulous setting with predetermined respondents’ characteristics. Therefore, we are aware of the possibility that the results could have turned out differently if respondents were picked randomly from across the social divide. Appendix Interview Questions What is your opinion on online sales and purchasing of goods and services? How often do you participate as an active purchaser of products trade d online? What do you consider key before engaging in online purchase? What are your expectations whenever you trade online? Do you trust online sites and advertisements as presented in these sites? How did you get information on sites you purchase in? Do you consider these sites help full? What is your projection into the future use of purchasing sites? What would you recommend in order to make these sites more secure and reliable? Participant’s information Pseudonym Age Frequency of online shopping Education level in Australia Relationship to the products Fatima (Female) 21 daily collage Active user Reinhardt (male) 23 weekly collage Active user Sarah (Female) 31 often University Active user References List Aaker, D A 1996, Building strong brands, The Free Press, New York. Babin, J., Darden, W R., Griffin, M 1994, â€Å"Work and/or fun: measuring hedonic and utilitarian shopping value,† Journal of Consumer Research, Vol. 20, March, pp. 644-56. Bettman, C 1979, â€Å"An information processing Theory of Consumer Choice,† Mass Addison-Wesley Cheung et al. 2001, â€Å"Trust in internet shopping: Instrument development and validation through classical and modern approaches,† Journal of Global Information Management, vol. 9, no. 3, pp. 23-32. Engel, J F., Kollart, D J., Blackwell, R D 1968, Consumer Behavior, Holt, Rinehart Winston, New York. Fishbein, M 1967, â€Å"Attitude and prediction of behavior,† in Fishbein, M ed., Readings inAttitude Theory and Measurement, New York: John Wiley, pp. 477-492. Folkes, V S 1988, â€Å"Recent attribution research in consumer behavior: A review and new directions,† Journal of Consumer Research, vol. 14, pp. 548-565. Goldsmith, R E 2000, â€Å"How Innovativeness Differentiates Online Buyers,† QuarterlyJournal of Electronic Commerce, vol. 1, no. 4, pp. 323-333. Jarvenpaa, S L et al 2000, â€Å"Consumer trust in an internet store,† Information Technology Mana gement, vol. 1, no. 1-2, pp. 45-71. Kotler, P 1997, Marketing management: Analysis, planning, implementation and control, Prentice-Hall, Englewood Cliffs, NJ. Koufaris, M 2002, â€Å"Applying the technology acceptance model and flow theory toOnline consumer behavior,† Information System Research, Vol. 13 No. 2,pp. 205-223. Lee, M K 1999, â€Å"Comprehensive model of internet Consumer satisfaction†, unpublished working paper, City University of Hong Kong. McCarthy, E J., Perreault, W D 1993, Basic marketing, Irwin: Homewood. Nicosia, F M 1966, Consumer Decision Processes: Marketing and advertising implications, Prentice-Hall, Englewood Cliffs, NJ. Oliver, R L 1980, â€Å"A Cognitive model for the antecedents and consequences of satisfaction,† Journal of Marketing Research, no. 17, pp. 460-469 Skinner, B.F. 1938, The behavior of organisms: An experimental analysis, Appleton Century Crofts, New York. This report on The Body Shop Australia was written and submitted by user Trey Jenkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.