The Body Shop Australia

Introduction The Body Shop Australia is a shop that deals in beauty products such as skin care, hair care, lotions, make up, and community trade. Although The Body Shop Australia currently offers online shopping to its consumers, safety and security over the cyberspace has become such an important issue in determining consumer behavior.Advertising We will write a custom report sample on The Body Shop Australia specifically for you for only $16.05 $11/page Learn More The consultancy thus intends to introduce a Secure Online Shopping System (SOSS) for The Body Shop Australia’s customers. Secure online shopping system is a platform where consumers of the product are able to make orders on particular product and make payments using their credit cards. The SOSS platform will ensure the safety and security of those cards. Research carried out by different organizations shows that the level of trust on internet shopping of many Australians has increased making them willing to shop online as long as their security is ensured (Access Economics 2010). Since the development of electronic commerce practitioners of E-commerce have strived to gain insight into consumer behavior in cyberspace. SOSS target to woe global consumers of beauty products to make their purchases online. Economical and social responsible purchasing behaviours of consumers have become significant determinant of consumer behaviour therefore SOSS will ensure that consumers’ social and economic welfare is well thought-out. Consumer Behavior Report, 2009 indicates that online consumers continued to use the internet amidst the economic recession experienced in Europe. According (Access Economics 2010) the highest number of internet users in Australia are those aged between 25 to 44 years. It further state that online purchases amongst these internet users are done by those in their late teens and early twenties. As a result, the SOSS platform will be used as that mainly target the individuals in the age bracket that use internet shopping frequently-college students.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Issues facing consumers in adopting SOSS Each year, vast numbers of new products in different groups are launched globally. Factors such as growing advertising costs and increasing competition have made the successful implementation of a new product more difficult in recent years (Aaker 1996, p.34). The concept of E-commerce in relation to the topic of online consumer behavior has been examinined by different researchers in a variety of contexts. Despite the immense progress that researchers from different business disciplines that have made on this vast and new concept, none of these studies has focused on the security dimension of online shopping. Thus, introduction the security aspect in online shopping services to be offered at The Bod y Shop of Australia will attract if not all, most online shoppers of beauty products. According to reviews done by different researchers indicate that earlier researchers in these field mostly draw theories from classical consumer behavior, such as personality research, behavioral learning, attitude models, and information processing (Folkes 1988; Skinner 1938; Bettman 1979 Fisbein 1967). To achieve this broad objective of increasing online customer base for the products offered at The Body Shop of Australia, we analyze online consumer behavior in a systematic manner using various consumer behavior theories and models. Consumer behavior theories have been applied to study online consumer behviour; however, gaps still exists between the online and offline consumer behavior that warrants further studies. Koufaris et al (2001) asserts that the previous studies have been relatively fragmented with contradictory results. A large body of knowledge has been developed in consumer behavior analysis by influential works of Engel et al 1968; Nicosia 1966 among others. A large part of these literature concerns differentiable products, thus, may not be explicitly applicable in a service such as online shopping. It is therefore necessary to understand the intrinsic differences in between offline and online consumer behaviours.Advertising We will write a custom report sample on The Body Shop Australia specifically for you for only $16.05 $11/page Learn More The other studies on online consumer behavior have largely focused on how consumers adopt and use online purchase. Particularly, the emphasis was directed on the past history of consumer online purchasing adoption and intention. In this era of digital economy, companies and organizations have realized that consumers and competitors are just one click away. To succeed in the e-business era therefore, companies need create adept initiatives and maintain long term sustainable relationship with loyal customers (Cheung et al 2001). SOSS is a proficient platform that will help The Body Shop of Australia to remain relevant in this digital period. Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thought that includes; self-concept, motivation, attitudes, emotions and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by business. Besides, these factors are directly linked to internal and external interacting social aspects that control the pattern of though and expressed feelings. Resonating on the facets of internal and external influences, this paper develops a comprehensive matrix for purchasing patterns exhibited by customers. Motivation and emotion Emotions and motivations often serve as the emerging forces within consumers that activate certain behaviours. Emotions are described as temporary state that show present changes in motivations whereas motivation are persistence need that stimulate long term goals in consumers. These emotions control direct and indirect behavior inclination that arouse the instinct to purchase or refuse to purchase. Though a temporary state of mind, emotions challenge the market preference and direct judgment to buy. Therefore SOSS will impact on consumer bevaviour by arousing their motivation to buy products from The Body Shop Australia.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Attitude and Perception Attitude is the general evaluation that consumers engage in before deciding to purchase a particular product or service. Attitudes are direct personal experiences that are influenced by consumers’ personality, advertisement, family and friends. Perceptions are unique ways through which consumers internalizes and interprets information about a product. Consumer engagement is essential towards winning and maintaining a client especially in a competitive market setting where the best offer carries the day. The offer could be in the form of price, quality, and quantity. When information on attitude is verifiable, it is easy for a company to execute a well researched plan within allocated resources. The processed information is used by consumers in making â€Å"the buying decision,† (fig. 1) as such, SOSS provides consumers with the platform to share information on internet. The buying decision There has been substantial research on consumer behaviou r, examining the decision process, and influences upon it, in terms of store and brand characteristics and consumer behaviors (Babin et al, 1994, p.45). Central to the theories of consumer behaviour is the conviction that different consumers go through markedly complex decision making process that is influenced at different stages by a number of possible variables. The buying process normally begins with the need for a particular product or good. The need that is created prompts the consumers such for available information concerning the good or service that can satisfy that need. Having considered the available information, consumers then evaluate alternatives before making a purchase (Kotler, 1997, p.17). SSOS will not only avail the information on the product, but also ensure that customers security of their information making shopping at The Body Shop of Australia convenient and safe. Need Fig. 1: The buying decision model.  Source: (Kotler 1997). External influences Several external influences affect online consumer bevahiour. These influences include individual culture and sub-culture, group associations, social cultural and household structure. Under SOSS we classify external influences as negative externalities that determine consumer behavior. Culture and subculture Consumer bahaviour studies have shown that consumers’ attitude, opinions, belief, and values shape consumer buying decisions. Products that consumers view to be violating their cultural belief often attract fewer customers. In fact, cultural belief influence and dictate how consumers meet their needs. Often, customer tend to associate satisfaction and value of a good on cultural believe or inclination in line with preset societal mind set. Culture controls dressings, morals, and even association. As long as a service or a good is associated with positive result, the sales for such a good are likely to sky rocket. On the other hand, the reverse often leads to damning or uncomforta ble response from potential customers who may appear reluctant to play along. Therefore, acceptance of a good or service is a reflection of its responsiveness to culture and a target group’s social affiliation. Household structure and groups The household structure basically represents the household composition in terms of age, occupants and their incomes. On the other hand, groups in the context of consumer behaviour represents individuals who share set of common values, norms and beliefs. The group and the household to which a consumer belongs to has a significant influences on consumers behavior that is influencing the decision making process. Consumer response The aim was to find respondents who are the potential, if not actual customers of The Body Shop Australia who fell within the category of students described in the introduction. One reason that informed the decision was the fact that such respondents are categorized as the most internet shoppers in Australia. Second ly, we wanted to make sure that the respondents were aware of the brands investigated. Thus, a certain degree of familiarity with internet shopping and the security risks was a prerequisite among the interviewees, in order to carry out meaningful discussions. As a result, consumers who did not show any familiarity of the brand were not included as respondents. Since all the four interviewees were obviously aware of the existence of the internet shopping, we tried to link their responses to their previous association with parent brand that is traded at The Body Shop Australia under offline shopping. To make the responses inclusive despite the few numbers of respondents interviewed, the college students were selected from four different colleges across Australia. The respondents differed in age but fell within the age bracket described as internet shoppers (aged between 25 to 44 years). However, it is worthy to note that due to the limited number of respondents the interviewees could have been more representative. The entire interview questions and answers given by respondents are attached in the transcripts as appendix I. Apply Model of Intention, Adoption, and Continuance (MIAC) (Fig. 2), to investigate the concepts of intention, adoption, and continuance on the process of online consumer purchasers. Lee (1999) focused on online repurchase and argued that consumer trust and satisfaction were the key determinants of continued purchase from a particular shop. Fig. 2: Model of Intention, Adoption, and Continuance (MIAC).  Source: Cheung et al. 2001 This model is an integration of two models of consumer behaviours: Oliver’s expectation-confirmation model (Oliver, 1980, p. 19), and Fishbein’s attitudinal theoretical model (Fishbein 1967, p. 29). Attitudinal theoretical model (Fishben 1967) is used in examining the variables informing consumer purchasing intention and adoption. According to this model, behavior is principally determined by intent. O ther factors like, perceived behavioral control, subjective norms, and attitudes are also shown to be related to an appropriate set of significant normative, behavioral, and control values about that behavior. However, this model does not explain consumer behavior in relation to repurchase. Oliver’s’ expectation-confirmation model, on the other hand, focuses on post purchase behavior of consumers. This model is used in explaining consumer satisfaction with a service or good through their repeat purchases. Consumer satisfaction is the key focus of this model and expressed via the gap that exist between the perceived performances (Oliver, 1980, p. 45). From the analysis the impact of consumer issues on online consumer behavior is markedly significant. Goldsmith (2000) found that personal innovativeness of individual consumers is key personality characteristic that give explanation to consumer online behavior. Janvenpaa et al. (2000) contends that consumers’ trust on the internet is a significant determinant of online shopping. From the above reflection, it is vital for The Body Shop Australia to embrace online marketing and introduce anti age natural lotion product as the population of Australia embrace the need for natural beauty products. Besides, their secure SOSS system will play a significant role in ensuring that this product, information on how to use it, therapeutic consultation, and purchase is protected for privacy. Recommendations In the face of globalization and the development of e-commerce competing companies apply strategic techniques to in their products and services to avoid being obsolete. The companies compete through product differentiation through focusing on the service-dormant paradigm with investments in new technology, people, and policies. These investments are imperative to organizations as because customer’s attitudes and motivation significantly influence the consumer behaviors (Koufaris 2002). The earlies t marketing principle of marketing was the model introduced by McCarthy (1960) was the 4Ps marketing mix, defined by Product, Place, Price, and Promotion. This marketing model was further modified by (Bettman 1979, p.78) to include the service industry introducing three additional variables: People, Physical evidence and Process (Blythe, 2006, p.67). Due the unique characteristics of the service industry: intangibility, inseparability, heterogeneity, and perishability. Booms and Bitner (1982), argues that all people are indirectly or directly in the service encounter, specifically the organization employees, personnel and customers. Kotler et al. (2006), defines Product as anything that can be offered to the market for acquisition, consumption, attention, and use. The product can include the services, places, persons, organizations, physical objects and ideas. From this definition the new service: SOSS that I want to introduce in the operations of The Body Shop Australia fall under a service. The reality of e-commerce in the market guarantees that the service will be very important in ensuring that new and existing customers are given the opportunity to shop cheaply and conveniently for the beauty product with an assurance of privacy and confidentiality. The Price is the amount charged for a product or service offered by a particular business organization (Kotler et al, 2006, p.32). The service that SOSS creates is relatively inexpensive since customers will not be charged for using online shopping service rather, they are charged for the product and deliver costs. Apart from these direct costs the customers will have to incur internet service charges by their providers. SOSS therefore reduces the product cost and time incurred by offline shoppers for this beauty product by maximizing on economies of scale since this natural beauty product is likely to sell in large scale. Process refers to the mechanisms, procedures and flow of activities through which a serv ice is delivered to customers. Blythe (2006) notes that the process of delivery is an important variable that creates a difference to the benefits the consumers in the service industry reap. In a normal offline buying scenario, customers are likely to queue for the service or product. This is quite time consuming as the customers have to be present physically. SOSS will eliminate this process by timely delivery thus eliminating the requirement of the physical presence of customers at the shop. SOSS customers will be able to receive the products they have ordered via the online portal. This will ensure that the products are delivered to specific customers at the right time. Customers will be required to provide information about their physical address to facilitate the process of transportation and delivery. With information in their database SOSS take into consideration the Place aspect of 7Ps marketing principles. Physical Evidence The environment in which a service is assembled an d where the customer and the service provider interact is what is referred as Physical Evidence in 7Ps marketing principles (Blythe, 2006, p.67). These services include all the tangible representation of the service being offered, such as, business cards, brochures, reports and signage. For example, in The Body of Australia Shop, the design, furnishing as well as the neat arrangement of products on the shelves that will be shown on the website will influence customer perception on the quality of the products on The Body of Australia Shop. Since our online customer are not physically present at the shop, the neat and attractive display and descriptions of products on the SOSS website will give our online shoppers cues that will help them understand the nature of products they are ordering (Babin, Darden, Griffin 1994). Conclusion From the examination of our findings, we can wrap up that the extent, to which consumers associate to Secure Online Shopping System (SOSS), is dependent o n the degree of perceived safety of the system and ease of use. Consequently if a high-level of perceived safety and ease of use is achieved, consumers tend to refer more notably to the system. On the other hand, the use of online shopping seems to be dreaded by online consumers when the degree of perceived safety is not achieved or relatively low. Furthermore, the more safe and convenient the online consumers perceive an online shopping system in their mind, the more likely it is for them to use it when making online purchases. Finally, this research has been conducted in a very meticulous setting with predetermined respondents’ characteristics. Therefore, we are aware of the possibility that the results could have turned out differently if respondents were picked randomly from across the social divide. Appendix Interview Questions What is your opinion on online sales and purchasing of goods and services? How often do you participate as an active purchaser of products trade d online? What do you consider key before engaging in online purchase? What are your expectations whenever you trade online? Do you trust online sites and advertisements as presented in these sites? How did you get information on sites you purchase in? Do you consider these sites help full? What is your projection into the future use of purchasing sites? What would you recommend in order to make these sites more secure and reliable? Participant’s information Pseudonym Age Frequency of online shopping Education level in Australia Relationship to the products Fatima (Female) 21 daily collage Active user Reinhardt (male) 23 weekly collage Active user Sarah (Female) 31 often University Active user References List Aaker, D A 1996, Building strong brands, The Free Press, New York. Babin, J., Darden, W R., Griffin, M 1994, â€Å"Work and/or fun: measuring hedonic and utilitarian shopping value,† Journal of Consumer Research, Vol. 20, March, pp. 644-56. Bettman, C 1979, â€Å"An information processing Theory of Consumer Choice,† Mass Addison-Wesley Cheung et al. 2001, â€Å"Trust in internet shopping: Instrument development and validation through classical and modern approaches,† Journal of Global Information Management, vol. 9, no. 3, pp. 23-32. Engel, J F., Kollart, D J., Blackwell, R D 1968, Consumer Behavior, Holt, Rinehart Winston, New York. Fishbein, M 1967, â€Å"Attitude and prediction of behavior,† in Fishbein, M ed., Readings inAttitude Theory and Measurement, New York: John Wiley, pp. 477-492. Folkes, V S 1988, â€Å"Recent attribution research in consumer behavior: A review and new directions,† Journal of Consumer Research, vol. 14, pp. 548-565. Goldsmith, R E 2000, â€Å"How Innovativeness Differentiates Online Buyers,† QuarterlyJournal of Electronic Commerce, vol. 1, no. 4, pp. 323-333. Jarvenpaa, S L et al 2000, â€Å"Consumer trust in an internet store,† Information Technology Mana gement, vol. 1, no. 1-2, pp. 45-71. Kotler, P 1997, Marketing management: Analysis, planning, implementation and control, Prentice-Hall, Englewood Cliffs, NJ. Koufaris, M 2002, â€Å"Applying the technology acceptance model and flow theory toOnline consumer behavior,† Information System Research, Vol. 13 No. 2,pp. 205-223. Lee, M K 1999, â€Å"Comprehensive model of internet Consumer satisfaction†, unpublished working paper, City University of Hong Kong. McCarthy, E J., Perreault, W D 1993, Basic marketing, Irwin: Homewood. Nicosia, F M 1966, Consumer Decision Processes: Marketing and advertising implications, Prentice-Hall, Englewood Cliffs, NJ. Oliver, R L 1980, â€Å"A Cognitive model for the antecedents and consequences of satisfaction,† Journal of Marketing Research, no. 17, pp. 460-469 Skinner, B.F. 1938, The behavior of organisms: An experimental analysis, Appleton Century Crofts, New York. This report on The Body Shop Australia was written and submitted by user Trey Jenkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Author James Patterson Biography

Author James Patterson Biography Born March 22, 1947, James Patterson, perhaps best known as the writer of the Alex Cross detective series, ranks among the most prolific of contemporary American authors. He even holds the Guinness World Record for the number of New York Times number one best-selling novels sold, and he was the first author to sell more than one million e-books.  Despite his widespread popularity- he’s sold some 300 million books since 1976- Patterson’s methods are not without controversy. He uses a group of co-authors which allows him to publish his works at such an impressive rate. His critics, who include contemporary authors such as Stephen King, question whether Patterson  is too focused on quantity, to the detriment of quality. Formative Years Patterson, son of Isabelle and Charles Patterson, was born in Newburgh, NY. Before heading off to college, his family moved to the Boston area, where Patterson took a part-time night job at a mental hospital. The solitude of that job allowed Patterson to develop an appetite for reading literature; he spent most of his salary on books. He lists â€Å"One Hundred Years of Solitude† by Gabriel Garcia Marquez as a favorite. Patterson went on to graduate from Manhattan College and holds a masters’ degree in English literature from Vanderbilt University.   In 1971, he went to work for advertising agency J. Walter Thompson, where he eventually became CEO. It was there that Patterson came up with the phrase â€Å"Toys R Us Kid† which is still used in the toy store chain’s ad campaigns. His advertising background is apparent in the marketing of Patterson’s books; he supervises the design of his book covers down to the last detail and was one of the first authors to orchestrate advertising his books on television. His techniques have even inspired a case study at Harvard Business School: â€Å"Marketing James Patterson† examines the effectiveness of the writer’s strategies. Published Works and Style James Pattersons first novel, The Thomas Berryman Number, was published in 1976, after being turned down by more than 30 publishers. Patterson told The New York Times that his first book compares favorably to his current works in one way: â€Å"The sentences are superior to a lot of the stuff I write now, but the story isn’t as good.† Despite its slow start, The Thomas Berryman Number won an Edgar Award for crime fiction that year. Patterson makes no secret of his current use of co-authors, a group that includes Andrew Gross, Maxine Paetro, and Peter De Jong. He likens the approach to the collaborative efforts of Gilbert and Sullivan or Rodgers and Hammerstein: Patterson says he writes an outline, which he sends to the co-author for refining, and the two collaborate throughout the writing process. He’s said that his strength lies in concocting plots, not in parsing individual sentences, which suggests he has refined (and perhaps improved) his writing technique since his first novel.   Despite the criticism that his style is mechanical, Patterson has hit on a commercially successful formula. He’s written 20 novels featuring detective Alex Cross, including Kiss the Girls and Along Came a Spider, and 14 books in The Women’s Murder Club series, as well as the Witch and Wizard and Daniel X series. Books Made Into Blockbusters Given their broad commercial appeal, its no surprise that several of Pattersons novels have been made into movies. Academy Award-winner Morgan Freeman has played Alex Cross in adaptations of   Along Came a Spider (2001), and  Kiss the Girls  (1997), which also starred Ashley Judd.​ New Focus on Childhood Literacy In 2011, Patterson wrote an opinion piece for CNN urging parents to become more involved in getting their kids to read. He discovered his son Jack wasnt an avid reader. When Jack turned 8, Patterson and his wife Susie made a deal with him: He could be excused from chores over summer vacation if he would read every day. Patterson later launched child literacy initiative ReadKiddoRead.com, which offers advice for age-appropriate books for kids of various ages.

Candide Abstract Essays

Candide Abstract Essays Candide Abstract Essay Candide Abstract Essay Essay Topic: Candide Candide Voltaire, a French philosophe and writer, wrote this document during the Enlightenment. He illustrates his opinion on many Enlightenment ideas, such as Leibnizian optimism, deism, and religious tolerance. He impacted many people, including Benjamin Franklin and Thomas Jefferson with his belief of religious toleration and civil rights. His view on organized religion also influenced the French Revolution. One of the Enlightenment views Voltaire addresses is Leibnizian optimism, or the iew that the world men live in is a perfect world. Everything that happens is supposed to happen and all will turn out for the best. Voltaire mocks this view by having unfortunate things happen to Candide and other characters in the novel. Pangloss is a representation of his view, and often impedes other characters from taking positive action. One such instance was when Jacques the Anabaptist was drowning and Pangloss prevented Candide from saving him by saying, the Lisbon harbor was formed expressively for the Anabaptist to drown in. Also, when Candide was trapped under the rubble after the earthquake, he requests Pangloss to bring him some oil and wine, however the philosopher is too busy debating cause and effect. Finally, Candide encounters a slave in Surinam with one leg and one hand. He finally loses his faith in optimism by saying it is mania for saying things are well when one is in hell. Voltaire also expresses deism through the city of Eldorado. Deism is the belief that God created the world, but then left it to run on its own. Eldorado is free of crime and suffering with decent equality and advanced sciences and mathematics. Deism is illustrated by showing how this civilization tapped into nature and God and became incredibly successful. Voltaire is showing the ideal society in Eldorado. Finally, Voltaire mocks organized religion. In many instances, he shows the hypocrisy of religions. The Old Woman was the daughter of the Pope, however, the Pope is supposed to be celibate. Also, the Catholic Inquisitor was a hypocrite for aving a mistress and the Franciscan friar was a Jewel thief even though he was supposed to live a life of poverty. The Catholic Inquisition also displayed religious oppression for a small reason when they held an auto-da-f? © after the earthquake and attempted to kill Pangloss and flogged Candide. However, Voltaire does not completely condemn religious believers because Jacques the Anabaptist was the most virtuous and good character in the whole novel. Candide Abstract By sophiarita366

Human genetic enhancement Essay Example | Topics and Well Written Essays - 1250 words

Human genetic enhancement - Essay Example The introduced genes may support the normal genes and enhance certain traits and this also provides solution to many human genetic or phenotypic disorders such as short height etc. However, the implementation of the technology on humans have raised a number of ethical concerns since it alters nature’s selection and destroys the original identity of the person who is being bio-enhanced even though the same technology maybe beneficial is used knowledgably and hence the U.S policy makers must keep a number of things in mind before adjusting the limit to which genetic enhancement maybe allowed. The President of America has ordered the removal of all limitations on the research involving stem cell technologies since the field is deemed promising and the research of â€Å"human embryonic cells and human non-embryonic cells has the potential to lead to better understanding and treatment of many disabling disease and conditions† (The President,2009, 10667). This has enable rese arch endeavor in the field of enhancement however, this is deemed â€Å"interfering† and â€Å"unethical†. In the framework of human rights, each individual has the right to his or her own genetic identity and hence enjoy the uniqueness bestowed through the genetic makeup. The molecular tools that helps to manipulate this genetic makeup destroys this uniqueness and the original identity of the person which automatically leads to violation of the basic human rights. One of the most important features of genetic enhancement at the embryonic level is that it would enable a baby to have 3 and even 4 genetic parents at one time and therefore gives rise an ethical dilemma since this will interfere with the identity of the child. Researchers who are associated with the development of the technology claim that human genetic enhancement is a primary tool for preventing or diagnosing genetic disease in babies. Rob Stein informs us that geneticists and researchers have found out how to manipulate the DNA in the human egg and this is being hailed as an immensely advanced achievement since it will help prevent hereditary genetic disorders in the babies (All things Considered,2012). The researchers develop healthy embryos by substituting the mutated or defective DNA in the baby with normal DNA taken from healthy gene. Mitchell in his article says that a line must be drawn between genetic therapy and enhancement. The scientists involved in genetic enhancement technology have diminished the line between using genetic manipulation for treating genetic problems and disorders and substituting or supplementing normal genes with selected better genes to create a superior human (Mitchell,2010). Biological enhancement is not in conformity with the true motive of medical treatments. Medical treatments are aimed towards providing good health to patients and keeping them as â€Å"natural† as possible i.e. the internal and the external balance of each individual mus t be kept optimum and a complete state of homeostasis must be maintained. Mitchell writes â€Å"Whether we call it healing, wellness, or shalom, the goals of medicine are restorative and preventive† (Mitchell,2010) and human genetic advancements must not be thereby deemed as a method for clinical prevention of diseases. It cannot be denied that man has always wanted his children to be better. It is often a

Physics Essay Example | Topics and Well Written Essays - 1250 words - 1

Physics - Essay Example With relation to topic of World, physics encompasses essentially all of nature including the laws and properties of matter and the forces acting upon them. Especially the causes, that modify the general properties of bodies, like light, magnetism, electricity, quantum effects, gravity etc. Physics studies every motion, from objects as small as neutrons to as massive as planets. It also studies the forces, and the interactions between bodies. It is the study of the most fundamental interactions between time, space, energy and matter. "We have sought for firm ground and found none. The deeper we penetrate, the more restless becomes the universe, all is rushing about and vibrating in a wild dance."(Max Born) Physics answers these and many such questions. Let us consider our last question, we often wonder why an object in motion stops suddenly, it is due to the Frictional force. There are many things in this world that makes the presence of Friction felt. For example, when we try to push a table across a room, we experience a resisting force which makes our work much more difficult, and this is the frictional force. It is a well known phenomenon in the universe that any bod... . Physics answers these and many such questions. Let us consider our last question, we often wonder why an object in motion stops suddenly, it is due to the Frictional force. There are many things in this world that makes the presence of Friction felt. For example, when we try to push a table across a room, we experience a resisting force which makes our work much more difficult, and this is the frictional force. FRICTION: It is a well known phenomenon in the universe that any body which is in state of motion on any plane, left to itself automatically comes to rest after traveling through some distance, this is due to Friction. It is the resistive force acting between bodies that tends to oppose and damp out motion. Types of friction: 1. Static friction 2. Kinetic/dynamic friction 3. Rolling Friction Static friction: The Static force of friction ( fs ) is the force of friction between two objects when there is no motion. Consider a block' B' which is resting on a horizontal table. Let a small pan be attached the block by means of a horizontal thread passing over a smooth frictionless pulley. When the weight in the pan is less, the block does not move because the pulling force or applied force' p' is balanced by the frictional force' f' which is called static friction.. If the weight in the pan increases further then the block tends to slide over the surface. At this stage the force of friction also reaches a maximum value called limited friction. Thus the maximum or limiting value of force of friction that comes into play when the body just begins to slide over the surface of another body is known as Limiting Friction. Dynamic Friction or Kinetic Friction: The Kinetic force of friction ( fk ) is the force of friction between two objects

Get More with Organic Food Essay Example for Free

Get More with Organic Food Essay With the growing population across the globe, technology has been trying to intervene to produce more food for everyone. The concurrent food crisis assaults mans staple food source. Different departments have been called to help alleviate the problem. Scientists have been pushed to find a means to help the agriculture of these crops. They use chemicals, hormones and other genetic re-engineering to produce more. Unfortunately, this process also dilutes what one can get in consuming food. The nutritional value is then degraded to none. In this regard, this essay stand firm in the notion that organic food will deliver more benefits than non-organic food. There are definite reasons behind this claim. To affirm the claim, the benefits of both categories will be laid out. By utilizing this process, one will be able to have an educated stance regarding the debate. The simple question relies on whether countries will choose the science of quality or quantity. Organic Food Organic food is defined by the process by which it is produced. This process makes use of the natural means of growing produce. Natural fertilizers and traditional means of cultivating them are practiced. They do not make use of modern technology to reap these produce. This kind of food does not undergo any sort of preservation process to prolong its shelf life. This, of course, calls for a lot of advantages. These are (1) the nutritional values of the food are kept intact, (2) being chemical free renders consumers emancipated from substances that may inevitably incur illness to a person, and (3) it leaves soil free from residue brought by chemicals for the next crops to be planted. Since organic products are grown with the most natural means possible, most of the nutrients products naturally have are well maintained. When products undergo a process, to prolong its shelf life and enhance its flavor, before being sold to the market, it loses its nutrients at a certain point. The primary purpose of eating is to attain nutrients to sustain life. But with the numerous process one could only imagine that a lot of nutrients are taken away and drained to waste. The processes denied food of his primary purpose. The second benefit of organic food is that there are no chemicals used in it that may have potential harm on the people. Since it was grown in the most natural manner, it did not have to use chemicals to cultivate. These chemicals, even when the produce or livestock has been processed, it remains in its composition. When people eat these kinds of food, they in turn absorb these chemicals. But with organic food, the people are spared of this endeavor. They are also given the opportunity to live longer. The third benefit, and most probably one of the most important, of organic food is rather for the long term consequences. When chemicals are used to push produce to grow faster and bigger, these are also absorbed by the soil. When other crops are planted in the same area, these will also absorb the chemicals. The soil will continue to be contaminated unless unused for a long period of time. On the other hand, organic produce does not make use any kind of chemicals. The soil will be contaminant free. It likewise promotes biological diversity, as mentioned by an article from the website Medical Wellness Association. Some of the chemicals they expose to the environment harms more than the pests they want to remove. Non-Organic On the other hand, non-organic food also has its own benefits. This category of food refers to products, both crop and livestock, which have been enhanced by scientific advances. Its size, taste and quantity has been changed so that it is bigger, tastier, and more. Since these are enhanced products, it has been assumed that these are also better. It is not about finding means of making a profit. It is about trying to find answers as man surpasses what is. It is not creation, but intervention. It was designed to primarily make more for the hungry. With the help of technology, non-organic food is also able to reap the following benefits: (1) longer shelf life and better flavor, (2) it is relatively cheaper due to how it was produced, and (3) it could be the answer to world hunger. In certain parts of the world, the climate and technology prohibits some people from being able to store food for a long period of time. But with the help of advanced technology, they are given more than an opportunity. They were given an answer. In relation to the enhanced flavor, perhaps that is just an added benefit to the storage. With this advancement, individuals are able to have a hefty meal with just opening a can or heating a pack in a microwave. It has become a matter of convenience. Since non-organic food is also produced in great numbers, it becomes relatively cheaper than organic food. The process is easier and significantly takes a shorter time in manufacturing. With cheaper food, more people are able to purchase them. Especially in third world countries, availing food should be able to fit into their daily budget. In some countries, where a lot of people are at the brink of extreme poverty, it is important that they are provided with food with reasonable prices. In this light, with the above mentioned benefits of non-organic food, perhaps it has become the answer to world hunger. The world is getting over populated, and there is less food for everyone. There is food crisis simultaneously in different nations. On top of that, famine and drought in certain countries even forbade their people to even try to plant crops or raise livestocks. Some are dying because of hunger or illnesses brought by it. But because there are crops and livestock that are easily produced in great numbers, it could be that they will be able to finally give a spark to the hope of many hungry people. Organic products sometimes take too long to grow or produce that the rate of how population increases is not matched by the rate these crops and livestocks grow. The Better Option After laying out what each food category can offer, one should be able to find which is better. Organic food is a natural product free from chemicals. It also allows the environment to produce without the influences from synthetic substances that could be potentially harmful in the long run. On the other hand, non-organic food has longer shelf life and better taste. It is also relatively cheaper from the former category. More importantly, it silently declares to answer world hunger. Unfortunately, even if non-organic food presents a lot of promises to the people and the economy, organic food is still the better option. Feeding the people with non-organic food does not assure the extension of their lives than when they go hungry. Perhaps when they are fed, they will be able to survive. But they should not depend on it. When the chemicals get accumulated in their systems, it could result to terminal illnesses, like cancer. Yes, the growing population is being fed satisfactory amounts. However, what purpose does it serve when more harm is done? It harms not only the people, but also the environment. Even when the people get to eat, if the earth gets damaged due to these chemicals and residues, what will be left to the people? They are not hungry, but the inevitability of their choice will cope, and then devastation.

The Entertainment Industrys Standards of Beauty and Impact on Youth Es

The Entertainment Industry's Standards of Beauty and Impact on Youth â€Å"Man, I am hungry. But if I eat, I will never be able to look like that celebrity.† These words could come out of a typical teenager’s mouth. If a teenager sees someone on TV, in a movie, or in a magazine that he or she wishes to look like, he or she may try anything necessary to accomplish it. The standards of beauty set by the entertainment industry today are having a negative effect on today’s youth. Have you ever heard of Calista Flockhart, Lara Flynn Boyle, Jennifer Aniston, or Antonio Sabato Jr.? They are all celebrities that the typical teenager idolizes, but these idolizations are not necessarily a good thing. Unfortunately, they are all setting standards of beauty that are not only unrealistic but could prove to be dangerous when trying to be attained. In recent years, there has been a significant increase in the number of eating disorders, steroid use, and plastic surgery among teenagers. The main reason for this trend is that â€Å"the beauty ideal has shifted towards an increasing emphasis on thinness† (Brown). In the article â€Å"Body Obsessed†, Rebecca Barry says that the world is sending out many mixed messages about being a girl (Barry 112). Today, women in the entertainment industry are put into many different roles, but all of the roles have one thing in common. They all tend to be very beautiful and very thin. In fact, while the average body weight of women has increased, the majority of women on TV and in magazines have remained thin (Brown). This makes many people believe that actresses will try anything to lose weight. The most common ways are by either exercising or by trying one of many different kind... ... in any way, shape, or form define who they are as a person. Our main message to our youth should be: â€Å"Self-esteem and confidence must start from within not from our outward appearance† (Brown). Works Cited Barry, Rebecca. â€Å"Body Obsessed.† Seventeen. July 1995: 112. Infotrac. Online. 24 Oct. 1999 Brown, Crystal C. â€Å"Modern Beauty Standards Unrealistic.† The Capitol Times. Vol. 2 No. 21. Online. 03 Nov. 1999. Available: http://www.capitoltimes.com. McClelland, Susan. â€Å"The Lure of the Body Image: In Their Quest for the Beefcake Look, Some Men Try Extreme Measures.† Maclean’s. 22 Feb. 1999: 38. Infotrac. Online. 18 Oct. 1999. Stevens, Liz. â€Å"Today’s Teen Magazines May be Sending Mixed Messages to Girls.† Knight- Ridder/Tribune News Service. 14 July 1999. Infotrac. Online. 2 Nov. 1999.